下载棋牌app

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                            1. 最全展会,最多服务,最深解读,就在好展会!

                              展览实质分析

                              四大要点帮助参展商在展会出奇制胜

                              下载棋牌app SHIJIAN:2010-12-16   BIANJI:HUXIAOYUE   

                              好展会网

                                    TANWEIDIDIANDEXUANZE

                                    XUANZEHESHIDECHANGDISHICANZHANJIHUAZHONGZHONGYAODEYIBUFEN。SHOUXIANXUKAOLVDESHIRENQUNLIUDONGDEFANGSHI,LEJIERENCHAOZAIZHENGGEZHANLANHUICHANGYIDONGDEFANGXIANG,ZAIYICI TIAOXUANTANWEI。JULIERYAN,TONGCHANGRENCHAOLIULIANGZUIGAODEDIFANGSHIKAOJINRUKOUJICHUKOUCHU、XISHOUJIAN、XIUXISHIJIYINSHIQU,ERZHANTINGYUANZHUJISHANGHUOQUZEYOUZUAIRENCHAODEQIANZAIWENTI。RUGUOZIJIDETANWEISHEZAILEJINGZHENGDUISHOUGEBISHI,CANZHANSHANGYAOJIANGTANWEIYOUXIAOLIYONG,YIZHANSHIZIJICHANPINYOULIYUJINGZHENGZHEDEDIFANG。RUGUOZAIZHANLANQIJIANYAOSHIYONGXUANGUAPAISHI、GAOJIAJIAHUOZHAOGAIDENGXUJIAGAOWUPIN,ZEXUXUANZEYOU ZUGOUGAODUDEDIDIAN,BIMIANQIYINGXIANGKEJIANDU。CIWAIJITUANHUAGONGSIHUOQIYEJIANYEKEZUTUANCANJIAZHANLAN,YILAIKEZHUANGDASHENGSHI,KUODAYINGXIANG;ERLAIYEKEZAIZHANLANHUICHANGSHANGKAISHEZHUANGUAN,ZHANSHIPINPAI。

                              下载棋牌app       ZHANLANRENYUANDEPEIXUN

                                     通常展览人员都将注意力放在为参展者提供资料信息上,却忽视了企业参展的真正目的,将手册、赠品及样品摆放在桌上任参观者自动拿走后离开,这不仅无法有效 了解客户及市场信息,也非参展的目的。他们常因缺乏发问技巧而错过一些重要信息。要避免这一问题就要进行展览前的培训及准备工作。很重要的一点是参与展览 的人员需乐于跟陌生人交谈,并了解他们的需要,会将事先准备好的企业印刷品或精致小礼品适时发送给潜力客户,达到营销的最终目的。图片及公司手册可让参观 者进一步了解展示产品以外的产品资讯。此外,参展商还可在会场提供录象带、模型、产品展示名片(明确列出电话号码、网址、传真、邮寄住址等信息),扩大宣传效果。

                              下载棋牌app      ZHANTAICHUANGYIYUZHUANGSHI

                                    大部分展览会提供给参展商天花板聚光灯,或自己准备携带式照明系统。根据产业调查,照明可将展品认知度有效提高30% 至50%。另外,选用少量、大幅的展示图片,以创造出强烈的视觉效果。太过密集或太小的图片都是不易读取的,同时限制了宣传文字的使用。要将图片在视线以 上的地方开始放置,并且使用大胆而抢眼的颜色,避免使用易融入背景的中性色彩,这样使展台从远距离便可突现出来。此外,参展商在采用传统方式依赖大规模场地展览的同时,一定要突出创新设计,以吸引观众。要依展台大小而选择合适的展示用品及参展产品,避免过度拥挤或空洞。

                              下载棋牌app       ZHANLANQIANDEGUANGGAOXUANCHUAN

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